Urban Farmgirl Shows Everyone and Everything Can Be Repurposed

ROCKFORD – You can put the farm girl in the City of Rockford, but you can’t take the farm out of the girl.

“I grew up in the country by Davis Junction hence ‘Urban Farmgirl’,” said Mary Gulbranston about the name of her boutique store on Rural Street in Rockford.

“I remember spending my summers refinishing furniture and dragging things out of our barn to clean up and do something with,” Gulbranston said.

Today, not much has changed. Only now, all of Gulbranston’s farm finds get tucked inside her city storefront.

“There’s something about taking something that isn’t so great anymore, that has lived its life, and making it awesome again.”

The same can be said for her location that was once an old grocery store.

“My sister actually found this location for me. She told me i needed to come look at it. I said, ‘I do not want a store. It’s too much of a commitment’,” explained Gulbranston, “and I walked in the door and I said ‘okay, I’ll have a store’.”

Customers can only crowd Urban Farmgirl two weekends each month.

“We do that purposefully because we change the store every time we’re open. It’s a complete reset of every item in the store every 2 weeks,” said Gulbranston.

From every hand painted piece that Mary made to the light fixtures and calligraphy covered signs made by other local artists. But some of the best creations come from the women inside a Rockford Rescue Mission craft room.